Due to consumer demands, Gushers is going all blue with its new candy, featuring classic Blueberry Grape and a TikTok-inspired Sour Blue Raspberry flavor.
Although the puffed and extruded snacks category suffered a slight loss in sales last year, it’s not going anywhere anytime soon: Cheetos, BFY snacks, and other varieties are ubiquitous in American pantries.
Nextin connects the dots between consumer insights and market dynamics to help industry professionals forecast trends and innovate for emerging market opportunities.
We recently talked to two spokeswomen from vegan gummy company Katjes about innovation in the category, as well as how the company stays ahead of consumer trends.