Most popular new products: May 2026
See which products received the most clicks on Snack Food & Wholesale Bakery last month.

This month’s New Product Slideshow article includes products from Jimmy John's, Quaker, Welch's Fruit Snacks, Ferrero, and more.
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Courtesy of Jimmy John'sJimmy John’s Lemon Strawberry Burst Cookie
Jimmy John’s is debuting a limited-time seasonal lineup including a Lemon Strawberry Burst Cookie, a soft-baked treat that has real strawberry flavor. The chain is also bringing back its popular Thai Chicken Wrap, featuring all-natural chicken layered with carrots, cucumber, onion, and lettuce, drizzled with a Thai satay sauce, finished with mayo, and wrapped in a soft flour tortilla.
Courtesy of Siete FoodsSiete Maiz, Sourdough Style tortillas
Siete Foods, a PepsiCo-owned brand, has announced the launch of two new tortilla offerings: Siete Maíz Organic Yellow Corn Tortillas and Siete Sourdough Style Tortillas, expanding its gluten-free tortilla portfolio. Reportedly rooted in heritage and inspired by innovation, the new tortillas are intended to reflect Siete's commitment to creating foods that honor tradition while meeting modern dietary needs. Both varieties are available at retailers nationwide, including Whole Foods Market, Target, and Sprouts.
Courtesy of Mondelez International
Oreo BTS LTO cookies
RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook (members of the K-Pop band BTS) are joining forces with Mondelēz International’s cookie brand to drop the limited-edition Oreo and BTS cookies. The brown sugar–pancake-flavored Oreo cookie was created in partnership with BTS and dedicated to its fans. According to Mondelēz, the collaboration will kick off a playful global movement across 80+ markets with BTS and the Oreo brand.
Courtesy of BarebellsBarebells Banana Bread protein bar
Barebells continues to expand its range with Banana Bread. Inspired by the classic breakfast favorite, the new protein bar delivers the comforting taste of banana bread, wrapped in milk chocolate. The company aims to offer indulgence without added sugar. According to the producer, Barebells Banana Bread features a rich banana-flavored core made with real banana, complemented by peanuts and cocoa nibs for added flavor and crunch. The bar captures the flavor of freshly baked banana bread in a convenient, on-the-go format with 20 g of protein.
Courtesy of Flowers FoodsFlowers Foods breakfast offerings
Flowers Foods, Inc. is continuing to innovate its breakfast and snacking selection with new offerings from its Canyon Bakehouse, Dave’s Killer Bread, Simple Mills, Tastykake, and Wonder brands. The company’s newest breakfast offerings span bagels, breakfast bars, English muffins, doughnuts, Danishes, and pancake and waffle mixes. New snack offerings include protein and snack bars, snack bites, crème filled cakes, and crackers.
Courtesy of FerreroKeebler revamped Chips Deluxe cookies
Keebler, a Ferrero brand, is expanding its Chips Deluxe cookie portfolio with two new varieties, Fudge Filled and Brownie, and a reformulated Chips & Chunks recipe, all now available at retailers nationwide. The Fudge Filled cookie is reportedly the first filled cookie with a crunchy base on the major market. The reformulated Chips & Chunks features 33% more total chocolate vs. the original recipe.
Courtesy of General MillsBetty Crocker Bisquick Cinnamon Toast Crunch mix
Bisquick, a brand under General Mills’ Betty Crocker umbrella, is launching Bisquick Cinnamon Toast Crunch Pancake and Baking Mix. Made with the same Cinnadust cinnamon-sugar flavor as its namesake cereal, the product is intended to make it easy for consumers to bake cinnamon-sugar taste right into pancakes, waffles, muffins, cookies, and more. The all-in-one mix is a permanent addition to the lineup and is made with real cinnamon and no artificial colors.
Courtesy of Ferrero
Mother’s Cookies x Nerds
Ferrero brands Mother's Cookies and Nerds are joining forces to launch Mother's x Nerds Sweet & Tangy Frosted Cookies, a limited-edition mashup that aims to blend frosted indulgence with a sensory twist. Available exclusively at Walmart this June, this collaboration unites Mother's signature frosted shortbread cookies with the tangy crunch of Nerds Rainbow candy.
Courtesy of Welch'sWelch’s Probiotic Yogofruits
PIM Brands is introducing Welch's Probiotic Yogofruits, building on the company's longstanding snack category leadership position, it says, and advancing its commitment to better-for-you snacking solutions. The new Probiotic Yogofruits will hit store shelves nationwide starting this June and are designed to help support digestive health, introducing the brand's most functional benefits to date, it adds. Each serving combines fruit bite centers, made with whole fruit as the main ingredient, probiotics, and a creamy yogurt coating delivering two billion probiotic cultures and 3 g of fiber.
Courtesy of QuakerQuaker expands protein portfolio
PepsiCo's Quaker brand announced that it is the Official Breakfast of the FIFA World Cup 26. Before the World Cup, Quaker is expanding its portfolio of breakfast and snack options to meet evolving consumer preferences. New products include Chewy Protein Granola Bars, Protein Rice Crisps, Protein Granola Bar Flavor, and High Protein Instant Oatmeal.
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