If you’re a young consumer, or young at heart—a “kidadult,” perhaps, a phrase that Jeff Greenwald, national director of sales, Hilco Sweets, is fond of using—you’ve most likely heard of CandyRific and/or Hilco Sweets.
Oreo is inviting consumers to create a personalized cookie flavor for the first time ever, with the Taste Twist Digital Experience: Unlock Your Own Taste Twist Cookie.