State of the Industry

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It’s been a long, hard winter. We’re all anxious to enjoy warmer weather as we cruise into the victory circle of summer.

The frozen baked goods segment shifts into high gear with the creation of more single-serving product lines, healthier ingredients and upscale flavors.

Despite competition from a variety of sources, frozen pizza manufacturers see themselves giving rivals a run for consumers’ money.

Holding the lead in the sweet snack race, cookies, like other bakery categories, are undergoing a healthy transformation that incorporates natural ingredients, super foods and clean labels.

The bar race is full of bakeries making gluten-free, high-fiber options in a variety of flavors to fuel consumers’ day-to-day lives.

Some sweet goods and snack-cake manufacturers are zooming by their competitors by consistently delivering products that meet consumer demand

Bagels, muffins and pies are three baked goods categories not usually known for having healthy attributes.

Bakery products are evolving all the time in today’s market. To win the race, they mix healthful and tasty ingredients with a scoop of distinction.

Like Olympic triathletes, snack nuts are able to compete with other edible treats on several levels and come out on top. They’re nutritious (good sources of protein, fiber, vitamins and minerals), versatile (usable in endless applications or consumed by themselves) and flavorful (plain or seasoned). No wonder more consumers are incorporating them into their diets.

When it comes to the Olympics, most people prefer some sports over others. The same holds true for consumers when it comes to snack foods.