State of the Industry

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Indulgent options are continuing to evolve, with plenty of varieties available.

Baking is a tough business, but the bakers that make bread, buns, rolls, desserts, and other items are even tougher.

Overall sales have been even or slightly down, but better-for-you products and small-but-growing companies are worth watching.

Consumers are looking for easy options with clean-label ingredients.

Rather than eliminating the bakery product from their diets, consumers are searching for BFY options.

Consumers purchased more items in the category this year than in the previous 12-month period.

The sector is focusing on cleaner ingredients and more distinct offerings.

The “grandma’s purse” category aims to step up its game.

While sales of sugarless products remained even compared to the previous year, regular items saw their bubble burst.

While sales of sugarless products remained even compared to the previous year, regular items saw their bubble burst.