State of the Industry

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Despite flat sales, bright spots of growth in frozen appetizers and snacks help point toward the next generation of products that will breathe new life into the category.

While changes related to flavor, format, ingredients and convenience step front-and-center in new product releases, much of the snack industry continues to thrive on tried-and-true classics.

Snack manufacturers are giving the humble cracker a makeover - launching new flavors, formats, textures and functionality—as consumers demand more from these snack staples.

Classic brands maintain strong dominance, while every category across bakery sees varying degrees of maturation and diversification.

Tortilla versatility, better-for-you ingredients and on-trend flavors continue to attract consumers looking for bread replacements and healthier eating options.

Sweet goods - including doughnuts, Danish, sweet rolls, coffee cakes and muffins - continue to hit consumers' sweet spot when it comes to snacking.

Despite growing demand for healthier snacks, consumers continue to turn to a perennial favorite - the snack cake - when seeking an indulgent and flavorful treat.

While tradition remains strong in the mature desserts segment, portion control, gluten-free and clean label, along with new flavor-forward profiles, continue to make inroads.

While the classics are still cornerstones of the cookie category, new flavors and formulations continue to vie for more market share.

Despite the lack of appreciable growth in pizza over the past year, select segments still display glimpses of innovation—and we’re far from fully realizing pizza’s potential.