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Home » Topics » Bakery Products » Cookies

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Newtons launches new branding and packaging

Newtons launches new branding and packaging

The snack company is aiming to introduce the bar to a new generation.
SF&WB Staff
June 1, 2026

The updated look celebrates the fig bar's heritage while introducing a bolder, modern expression, the brand says.


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Fields Good launches cookies with benefits

Fields Good launches cookies with benefits

The brand is co-founded by the daughter of the founder of Mrs. Fields.
SF&WB Staff
May 27, 2026

The three baked goods are crafted to support focus, protein, and sleep, reportedly without sacrificing taste or texture.


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Crumbl revamps its chocolate chip cookie recipe

Crumbl revamps its chocolate chip cookie recipe

The chain is also evolving its menu model to include more flavors plus Thins.
SF&WB Staff
May 27, 2026

The bakery brand will also feature Summer Classics available every day, including the new treat plus its S'mores, Pink Sugar, and Brownie Batter flavors.


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Group of attractive Korean men from BTS on black background eating Oreo cookies

Oreo rocks out with BTS limited-edition cookies

The Mondelēz brand and the K-Pop group have joined on a Korean-inspired product.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 26, 2026

The treat features 13 unique cookie embossments, in honor of the band’s 13th anniversary this year, with flavors inspired by a sweet Korean street snack.


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Ferrero releases Kinder Joy and Wonka treats

Ferrero releases Kinder Joy and Wonka treats

The brand also debuted new Mother's Cookies, Royal Dansk products.
Candy Industry Staff
May 22, 2026

According to the company, the new candies demonstrate the creativity and craftsmanship that go into its products, as well as the its ongoing investment in North America.


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This cartoon depicts Crumbl Cookies co-founders Jason McGowan and Sawyer Hemsley driving a pink convertible

One More Bite: Sawyer Hemsley, Crumbl

Known for its sizeable cookies, the brand is expanding into decadent desserts.
May 19, 2026

The quest to create the perfect chocolate chip cookie turned into a fast-growing sugar-slinging empire.


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Mother's Cookies and Nerds

Mothers Cookies teams up with Nerds

The LTO treat will be available exclusively at Walmart this June.
SF&WB Staff
May 14, 2026

Available exclusively at Walmart this June, this collaboration unites the bakery brand's signature frosted shortbread with the crunch of candy.


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Loacker to host 'Great Wafer Bake-Off Showdown'

Loacker to host 'Great Wafer Bake-Off Showdown'

SF&WB Chief Editor Jenni Spinner will judge the faceoff between two celebrity chefs.
SF&WB Staff
May 13, 2026

Giada De Laurentiis and creator Justine Doiron will compete live for a $10,000 charitable donation.


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Sweet Addison's introduces Creatine Chocolate Chip Cookie

Sweet Addison's introduces Creatine Chocolate Chip Cookie

Each cookie is infused with 5 g of the supplement, the daily recommended serving.
SF&WB Staff
May 12, 2026

True to the bakery brand's standards, the treat is grain-free, gluten-free, dairy-free, refined sugar-free, soy-free, seed oil-free, and preservative-free.  


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Little Debbie kicks off 'Summer of Soccer' with new treats

Little Debbie kicks off 'Summer of Soccer' with new treats

The bakery brand is debuting sports-themed baked goods.
SF&WB Staff
May 12, 2026

The seasonal celebration introduces brand-new products, plus brings back classics in new packaging.


Read More
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