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The report found that consumers are actively engaging with nutrition information and prefer identifications that provide a balanced view of food products.

The collagen protein bar is on track to reach approximately $50 million in revenue this year with landmark retail expansions to come.

A nearly 30-year industry veteran, the hire joins the company from FrieslandCampina where he was global business and digital solutions officer and a member of the executive team.

After more than a decade of offering better-for-you bars, the brand has its sights set on innovating outside of the format.

The company has added 4,000 square feet of cooking space to its vertically integrated headquarters, expanding its overall footprint to nearly 200,000 square feet.

The strategic transaction marks SNB’s first investment in the fast-growing protein snacks category, complementing its wider portfolio of better-for-you brands.

From bread and tortillas to cookies, crackers, and cakes, commercial bakers produce foods that are a foundational part of the American diet and daily life, the org says.

The move marks a pivotal step in the snack brand's U.S. expansion strategy, it notes, shifting from an import-based model to stateside production to meet accelerating consumer and retailer demand.

The organizations have joined forces to offer food manufacturers and OEMs an overview of market performance and a glimpse at what to expect going forward.

The conference aims to offer a balanced mix of leadership development, operational excellence, emerging technology, industry collaboration, and future-focused business strategy.