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Still best known for its decadent cinnamon rolls, the company has forged partnerships with other brands and made it onto retail shelves.

Consumers continue to care about healthy choices in snack and bakery buys, but they also want the occasional indulgent treat.

Elijah Wood will surprise one lucky Skittles shopper with a surreal, in-person ad experience.

Snacking is already a growing daypart, and GLP-1s only accelerate that trend. 

To learn more about the SFA and its events, we checked in with Leana Salamah, SVP of marketing for the organization.

Consumers want a long list of attributes regarding flavors and colors in their food purchase, and suppliers are poised to help producers deliver.

The company’s VP of marketing advises producers to brace themselves for MAHA impacts in the year ahead.

The new U.S. dietary guidelines, updated by federal health agencies every five years, recommend consumers avoid ultra-processed foods and beverages.

According to the ingredients expert, producers are having fun with creative takes on traditional flavors, global influences, and other concepts.

An expert from the 114-year-old brand shares insights into the creation of Oreo Zero Sugar, launching in original and Double Stuf versions.