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Home » Topics » Bakery Products

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General Mills celebrates The Super Mario Galaxy movie with new lineup

General Mills celebrates The Super Mario Galaxy movie

The lineup includes Lucky Charms, Pillsbury, Trix, and Fruit Rollups snacks.
SF&WB Staff
March 17, 2026

The products inspired by the film include cookie dough, cereal, a Mystery Box, fruit snacks, and more.


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Walker's Shortbread launches LTO Mini Shortbread Eggs

Walker's Shortbread launches LTO Mini Shortbread Eggs

The bakery treat retails for $5.29 per bag on the company's website.
SF&WB Staff
March 17, 2026

The bite-sized cookies are suitable for Easter baskets, seasonal gifting, and springtime celebrations, the brand says.


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Pouch of Bunnie Cakes cupcake batter with pink background

Bunnie Cakes keeps it cool with ready-to-bake treats

The better-for-you brand offers refrigerated cake batter and icing with minimal ingredients.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 17, 2026

The company enables BFY-minded, sweet-toothed consumers to whip up clean-label treats with minimal effort.


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Hockey Player

Consumers take protein intake to the next level

Interest in increasing the amount of the nutrient consumed each day has producers delivering boosted bites.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 17, 2026

Bakery and snack producers are looking to give consumers what they want—namely, protein-packed products.


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Jimmy Dean expands protein lineup with breakfast sandwiches

Jimmy Dean releases new breakfast sandwiches

The new products include 25 g of protein each.
SF&WB Staff
March 16, 2026

The new offering is on bakery-style bread and are available in three varieties: Grilled Chicken Protein Ciabatta, Sausage on a Spiral Croissant, and Protein Breakfast Burger on Brioche.



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Levain Bakery debuts LTO Carrot Cake Cookie

Levain Bakery debuts LTO Carrot Cake Cookie

The treat includes apricots, white chocolate chips, and pecans.
SF&WB Staff
March 16, 2026

Both seasonal bakery flavors are available individually and featured in the new Spring Garden Party Assortment.


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snack bars with fruit

Maker's Pride to shutter two snack and bakery facilities

The closures are expected to be complete in Q3 this year.
SF&WB Staff
March 13, 2026

This decision follows a comprehensive review of the company’s manufacturing network and long-term growth strategy.


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Smiling women eating a snack bar

Protein drives growth in cereal and bars

Processors have doubled down on portability, texture, and targeted health claims.
Tom Vierhile
March 12, 2026

From high-protein granola and regenerative oats to crispy energy bites and indulgent mashups, innovation climbed as much as 44% across segments. 


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Crumbl reveals its St. Patrick's Day menu

Crumbl reveals its St. Patrick's Day menu

The seasonal cookie flavors will be available starting March 15.
SF&WB Staff
March 12, 2026

The treats are focusing on on party-ready desserts and brand collaborations.


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Slice of vanilla layer cake with Funfetti sprinkles

Portillo’s newest LTO desserts feature a sprinkle of Funfetti

The restaurant chain’s new sweets incorporate the Pillsbury sprinkles.
SF&WB Staff
March 9, 2026

Known for its Chicago-style hot dogs, the company also offers a range of desserts and limited-time seasonal items.


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Natural Food Flavors and Colorants, 2nd Edition

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Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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