Crumbl debuts LTO Easter Bundl The bakery collection will be available March 29–April 4. SF&WB Staff March 23, 2026 The dessert box features festive packaging, preset seasonal flavors, and three unique toppers designed for spring celebrations. Read More
Bobo's expands lineup, debuts refreshed packaging The snack brand is introducing raspberry- and cherry-filled varieties. SF&WB Staff March 23, 2026 Beginning in April, the brand's PB&Js will transition from 4-count to 5-count packs, and its Oat Bites will grow from 5-count to 6-count packs.Read More
Krispy Kreme introduces Easter Basket Collection The treats will be available for a limited time starting March 24. SF&WB Staff March 23, 2026 The lineup of baked goods feature the brand's doughnuts topped with Kreme or buttercreme plus holiday decor.Read More
A-Sha Hello Kitty Mochi Pancakes debut new flavor Consumers can add eggs, milk, and oil to the mix for a quick breakfast. SF&WB Staff March 20, 2026 Joining the Original and Ube flavors, the new breakfast item is made with a gluten-free rice flour base and adds a nutty twist to the collection.Read More
General Mills releases seasonal snack, bakery lineup The treats include brownies, cookies, fruit snacks, and more. SF&WB Staff March 20, 2026 The company's Better Crocker, Pillsbury, Annie's, Nature Valley, and Wild Terra Granola have announced new and returning products.Read More
Beard Papa's to open Japanese bakery in Philadelphia The bakery chain will bring fresh cream puffs to the city's Chinatown. SF&WB Staff March 19, 2026 The restaurant specializes in handcrafted choux pastry shells baked fresh throughout the day and filled to order with premium custard creams.Read More
One More Bite: Molly Blakely of Molly Bz The Alaska native cookie-slinger shares her story, from a struggling single mom to a food boss with products starring on shelves nationwide. March 19, 2026 The scrappy baked good entrepreneur talks about taking her company from a literal kitchen-counter operation to a brand with a national presence.Read More
Nothing Bundt Cakes rereleases Banana Pudding dessert The brand is also spotlighting its signature Carrot Cake, available year-round. SF&WB Staff March 18, 2026 The baked good is available through April 12 in all cake sizes—8”, 10”, Bundtlets, and Bundtinis—and is baked with real banana purée, made with Mini Nilla Wafers, and drizzled with vanilla pudding.Read More
Strictly From Scratch debuts lineup of pastries The Phoenix-based wholesale bakery is building upon its 30-plus-year legacy. SF&WB Staff March 18, 2026 With a multitude of flavors and varieties, the new products are suitable for breakfast, dessert, and an array of special occasions, the brand says.Read More
Giordano's reintroduces Italian Beef Pizza The brand is bringing the LTO back through April 6. SF&WB Staff March 18, 2026 The company has expanded availability of the bakery item, originally introduced in May 2025 as a nationwide shipping exclusive.Read More