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Home » Topics » Bakery Products

Bakery Products
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Gonnella sourdough

Consumers continue to raise a toast to breads

With sales holding steady, shoppers are reaching for a mix of familiar and new products.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
February 19, 2026

While bread buyers show interest in better-for-you traits, most producers report taste remains the top draw.


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Krispy Kreme introduces Winter Seasonal Collection

Most popular new products: January 2026

See which products received the most clicks on Snack Food & Wholesale Bakery last month.
Lis Parker
Liz Parker Kuhn
February 17, 2026

Snacks range from PepsiCo’s Flavor Swap chips to Cap’n Crunch Mystery flavor, Cheez-It gluten-free crackers, Dave’s Killer Bread breakfast bars, and more.


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Genius Gourmet debuts Skippy-inspired protein snacks

Genius Gourmet expands distribution of protein snacks

The Skippy-inspired bars are now available at H-E-B and Central Market.
SF&WB Staff
February 12, 2026

The lineup aims to deliver nostalgic peanut butter-inspired flavor across multiple textures and formats.


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Crumbl introduces its first-ever heart-shaped dessert

Crumbl introduces its first-ever heart-shaped dessert

The Strawberry Heart Cake is available for a limited time this week.
SF&WB Staff
February 11, 2026

The bakery brand is also offering Valentines, through Feb. 14, with each card including a free treat voucher.


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Barbie Sweet Loren's

Sweet Loren's, Barbie team up on ready-to-bake cookie

The Valentine's Day bakery treat's pink hue is derived from beets.
SF&WB Staff
February 10, 2026

The limited-edition, heart-shaped cookie dough is gluten-free, dairy-free, non-GMO, and free from artificial colors or dyes.


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Superpretzel introduces plant-based protein snack

Superpretzel introduces plant-based protein snack

The new pretzels are available in both full size and mini options.
SF&WB Staff
February 10, 2026

The J&J Snack Food Corp. brand is introducing two new varieties designed to meet evolving snack habits


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Brachs Heart Candy

Give your valentine the gift of candy, snacks, or baked goods

The hearts-and-flowers holiday is a great time to give edible treats.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
February 10, 2026

For those whose love language is edible gifts, consider these candy, take-and-bake, and savory options.


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Green cartons of Caulipower frozen pizzas

Caulipower rolls out single-serve pizzas

The brand is launching the gluten-free frozen baked goods initially at Hy-Vee stores.
SF&WB Staff
February 9, 2026

In addition to the new bakery products, the company is introducing two single-serving meals, also containing no gluten.  


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Red Baron, Bibigo launch Korean BBQ-Style Pizza

Red Baron, Bibigo launch Korean BBQ-Style Pizza

The flavor collaboration arrives exclusively at Kroger stores this February.
SF&WB Staff
February 6, 2026

The new pizza features savory Korean BBQ-style sauce; marinated beef; carrots, caramelized onions, and green onions; and a blend of mozzarella and cheddar cheeses.


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Crumbl goes for the win with Game Day Party Box

Crumbl goes for the win with Game Day Party Box

The LTO snack includes 12 pre-selected cookies with football-themed toppers.
SF&WB Staff
February 4, 2026

The dessert lineup includes a Celebration Cake Cookie, Semi-Sweet Chocolate Chunk, Snickerdoodle, and rich Fudge Brownie Football Cookie. 


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January 1, 2030

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Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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