Bakery Products

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The launch delivers fewer carbs and no seed oils, broadening its shelf-stable portfolio.

Often enjoyed and gifted during Lunar New Year celebrations, the treat is traditionally associated with prosperity, good fortune, and a sweet future, the company says.

The combined entity will be rebranded at a later date to reflect the shared philosophy and long-term vision of the organization.

Each of the items in the company’s newest line contains 100% whole-grain oats and offers 20 g of protein in each serving.

The launches aim to extend the brand’s protein-first strategy into convenient, everyday formats designed for at-home and on-the-go eating.

The LTO assortment of treats is inspired by the flavors of the chocolate company and its limited-edition offerings.

This represents a size expansion for both brands, which invites shoppers to purchase more of the cereals at one time, the company notes.

The snack will be available at the brand's 1,100+ stores in all 50 states, Puerto Rico, and Canada.

The new snack will come in four collectible packs designed by Marvel Comics artist Todd Nauck.