Sweet Goods

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The treat is filled with banana cream, dipped in peanut butter, drizzled with chocolate frosting, and topped with savory vegan bacon bits and a banana chip.

The brand was known for its sweet treats and 24/7 cupcake ATMs, found all over the country. 

According to the ingredients expert, producers are having fun with creative takes on traditional flavors, global influences, and other concepts.

The four all-new treats are inspired by the tastes and comforts people crave during seasons, the brand says.

This launch is part of Sprouts’ Innovation Program, a 90-day test-and-learn platform that gives emerging brands the opportunity to showcase new products and gather customer feedback for potential permanent shelf placement.

The snacks include ube, chocolate, and vanilla cake bases, with options of sprinkles or icing.

The launch brings renewed excitement to a long-standing favorite in a fun, portable format, the brand notes.

Sweet-toothed shoppers continue reaching for familiar favorite flavors as well as interesting twists on traditional types.

The Vegas-based chain will offer four sweets for the Festival of Lights and 12 for Yuletide celebrations.

The holiday offering returns, with six handcrafted sweet treats.