Snack and Bakery Top Stories

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When thinking of a traditional snack cake, the classic Hostess CupCake may come to mind. However, while the classics endure, snack cakes have evolved a long way since the 1919 birth of the product. Modern-day snack cakes aren’t necessarily as indulgent as their predecessors, but at the same time, they manage to not sacrifice taste, either.

While select brands showed stronger-than-average performances over the past year, the overall frozen pizza category—including frozen pizzas and frozen pizza crusts/dough—has leveled off in sales.

If there’s one place consumers are willing to indulge in something decadent, it might be at their favorite restaurant. And when it comes to the end of the meal and the prized desserts that await, research from Datassential, Chicago, shows that consumers are still choosing sweets.

When you think about cookies, you might think of them as an indulgence or something high in calories—a treat, to only be eaten on days when you’re not watching your weight. However, in the past year, more better-for-you cookies are hitting the shelves, and there is a wide range of options for consumers.

The buns and rolls segment showed pockets of growth, with a mix of gains and losses across the board. While traditional products still maintain the lion’s share of the buns and rolls category, growth in gluten-free, organic and healthy options are starting to pick up.

The frozen breakfast food category, including waffles, pancakes and French toast, has seen relatively flat growth overall during the past year—but with pockets of positive sales data pointing toward new opportunities.

Bread is the largest category in the baking industry, and as such, faces continual challenges related to incremental growth. While legacy brands continue to perform well, the fresh bread, bagel and English muffin categories remained largely flat to slightly down over the past year.

In a report released last year, market research firm Euromonitor International examined the meal replacement segment, including snack and nutritional bars. What they found was that the space is in a state of transformation.

The concept of “better-for-you” products continues to grip the food industry, and the snack and bakery market is no exception.

The right snack and bakery product packaging can help preserve product freshness while adding a new level of convenience.