To promote Snickers Peanut Butter and add its voice to the "creamy vs. crunchy" dilemma, the brand launched a campaign featuring a focus group of totally unbiased taste-testers ... who all happen to be named Reese.
The treat features 13 unique cookie embossments, in honor of the band’s 13th anniversary this year, with flavors inspired by a sweet Korean street snack.
Takis is looking for its "Most Intense Fans," spotlighting the passionate shoppers who go harder and louder than everyone else—and rewarding them with the chance to win $5,000.