Fruit snack Froobies and protein crisp CronchClub use the company's proprietary food processing technology, and aim to unlock cleaner labels and better nutrition.
The new offerings are launching in the brand's top U.S. formats, Quadratini and Classic Wafers, bringing a fresh, fruity twist to its lineup, it notes.
The treat combines the classic golden snack cake with a creamy marshmallow filling and Peeps-inspired yellow icing, finished with the brand's signature squiggle.