For the first time, the snack has been reimagined in the shape of the real fruit that powers it, offering a visual nod to the simple, organic ingredients inside, the brand says.
The launch is beginning with a regional rollout in the brand's East Coast backyard, specifically at ShopRite and The Giant Company, plus across NY, NJ, PA, and select stores in CT and MD.
Each bar layers crunchy nuts, creamy nut butters, and pumpkin seeds, is dipped diagonally in either chocolate or caramel, and then sprinkled with flaky sea salt.
The dessert chain is serving up a roster of desserts that spans continents—from a Canadian classic to a Mexican-inspired flavor first to an internet-viral treat.