New Snack and Bakery Products

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The treat is handcrafted with rich Bavarian cream filling, dipped in Voonilla frosting, and decorated with a spectrum of rainbow hearts.

Like all of the company's products, the snack is made with non-GMO and certified gluten-free ingredients, including organic yellow corn, avocado oil, and seasonings.

The new treat is now available across the Eastern U.S. in 8-count boxes.

Additional seasonal offerings arriving later this summer include new Cinnamon Roll Cake; Lemon Raspberry, returning in all cake sizes; and new Turtle Cheesecake Swirl, available as a Bundtlet Pop-Up flavor.

The launches reflect continued demand for bold flavors, protein-focused snacking, and experience-driven product innovation across categories.

The limited-time launch of these bite-sized snacks continues Wetzel’s streak of sweet treats and snackable mashups, it says.

The brand is aiming to attract on-the-go, macro-conscious consumers who love salty snacks.

Available this summer at Target, Walmart, and H-E-B, the breakfast product includes a custom soccer ball stencil.

The LTO offerings include products from Betty Crocker, Pillsbury, Cheerios, Fruit Roll-ups, and more.

The partnership brings together the Mars' company's signature chocolate with bakery expertise to create two sweet treats.