Articles by SF&WB Staff

The dessert chain is serving up a roster of desserts that spans continents—from a Canadian classic to a Mexican-inspired flavor first to an internet-viral treat.

The treat is handcrafted with rich Bavarian cream filling, dipped in Voonilla frosting, and decorated with a spectrum of rainbow hearts.

The new hire will support company growth and operational performance, manage budgeting and financial modeling, and more.

Like all of the company's products, the snack is made with non-GMO and certified gluten-free ingredients, including organic yellow corn, avocado oil, and seasonings.

A unified portfolio and localized manufacturing of belting solutions aims to simplify sourcing, reduce downtime, and strengthen operational resilience among North American customers.

The new treat is now available across the Eastern U.S. in 8-count boxes.

Additional seasonal offerings arriving later this summer include new Cinnamon Roll Cake; Lemon Raspberry, returning in all cake sizes; and new Turtle Cheesecake Swirl, available as a Bundtlet Pop-Up flavor.

The launches reflect continued demand for bold flavors, protein-focused snacking, and experience-driven product innovation across categories.

The limited-time launch of these bite-sized snacks continues Wetzel’s streak of sweet treats and snackable mashups, it says.

The brand is aiming to attract on-the-go, macro-conscious consumers who love salty snacks.