Rolling out nationwide at retailers in October, the Eggo Stranger Things Strawberry Waffles feature a red color derived from natural sources. To support the launch, Eggo is also distributing 11,000 boxes of waffles through a national giveaway.
Meant to taste like dessert, the bars contain 15 g protein, come in four flavors, and are made without without artificial colors, flavors, preservatives, sugar alcohols, or other "junk."
Spins, a provider of data, insights, and commerce solutions for the CPG industry, has announced two new commercial platforms—Spins Journey and Spins Foundry.
Kayco's better-for-you Craize crackers are prepared using open-fire griddling, are made with ingredients such as fruits, vegetables, and spices mixed into the dough.
The American Bakers Association (ABA), co-owner of the International Baking Industry Exposition (IBIE), shares highlights from IBIE 2025, which took place September 13–17 in Las Vegas, NV.
Released in collaboration with General Mills, Ghost protein bars will be available in three flavors: Chocolate Caramel, Chocolate Peanut Butter, and Choco Chip Cookie Dough.