Eggo offers limited-time Stranger Things waffle
The release marks the brand's first strawberry-flavored and colored waffle offering.
Eggo is introducing a new waffle inspired by Netflix’s Stranger Things. Timed to coincide with the show’s fifth and final season, Eggo Stranger Things Strawberry Waffles feature a red color derived from natural sources. This marks the brand’s first strawberry-flavored waffle and its first colored waffle offering.
To support the launch, Eggo is distributing 11,000 boxes of waffles through a national giveaway. The promotion includes the new strawberry waffles, limited-edition packs of Stranger Things Homestyle Waffles, and other core Eggo products. Consumers can participate via Instacart during weekly drops on Oct. 3, 10, 17, and 24, starting at approximately 11 a.m. ET. Each customer may redeem up to 11 boxes per order, while supplies last. Eligible items and terms apply.
“Few brands are as synonymous with Netflix’s Stranger Things as Eggo,” says Alicia Mosley, vice president of marketing, frozen foods at Kellanova. “Having been part of this cultural phenomenon from the beginning, Eggo is excited to delight fans with limited-edition products and experiences that allow them to enjoy the delicious taste of Eggo at the center of their watch parties.”
Eggo Stranger Things Strawberry Waffles will be available at select retailers nationwide beginning in October. The suggested retail price is $3.59 for a 10-count box. Limited-edition packs of Stranger Things Homestyle Waffles will also be available in stores.
Kellanova (formerly Kellogg’s) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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