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Bakery ProductsNew Snack and Bakery ProductsCookies

Insomnia Cookies debuts ’M3GAN 2.0’-inspired lineup

The late-night bakery will be offering limited-time movie-themed treats.

By SF&WB Staff
Insomnia Cookies debuts ’M3GAN 2.0’ inspired lineup

Courtesy of Insomnia Cookies

June 20, 2025

Insomnia Cookies, the brand known for serving warm cookies all day and late into the night, is teaming up with Universal Pictures' M3GAN 2.0, from Atomic Monster and Blumhouse, for a limited-time menu collection. The partnership celebrates the sequel to the 2023 horror movie and marks Insomnia Cookies' fourth big-screen partnership.

Ahead of M3GAN 2.0's theatrical release on June 27, Insomnia Cookies will also roll out nationwide activations during release weekend, treating its patrons to exclusive offerings and giveaways.

"As the murderous doll returns to the big screen, she's not coming empty-handed," says Katie Seawell, CMO, Insomnia Cookies. "M3GAN is bringing a sinisterly sweet lineup to Insomnia Cookies that horror fans and Insomniacs won't want to miss."

Available while supplies last, the M3GAN 2.0-inspired menu includes:

  • M3GAN Sugar Slay: In celebration of M3GAN 2.0, the brand's classic Sugar cookie just got an upgrade: this version is filled with hot pink buttercream and topped with pink crystalized sugar.
  • M3GAN's Cookie'wich: One scoop of Dreamweaver ice cream and Double Chocolate Chunk cookies in purple s'mores ice cream with fudge, in between two M3GAN Sugar Slay cookies.
  • Exclusive packaging: Starting June 27, every pack order will include a custom M3GAN box sleeve (while supplies last).

Related: Insomnia Cookies announces investments in company

KEYWORDS: foodservice foodservice baked goods Insomnia Cookies movie partnership

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