Insomnia Cookies celebrates expansion milestone
The brand recently opened its 350th store worldwide.
Insomnia Cookies, the late-night bakery brand, has surpassed a significant growth milestone with the opening of its 350th store worldwide. With bakeries across the U.S., Canada, and the U.K., this achievement underscores the brand’s commitment to satisfying cravings with warm cookies and creating meaningful connections with "Insomniacs" everywhere, the brand says.
In 2025, Insomnia Cookies opened 55 new bakeries, including a record 25 locations in Q4, marking its most prolific quarter to date. As part of its effort to meet consumers wherever cravings hit, the brand has expanded into new channels through strategic partnerships—most notably at the Philadelphia International Airport and with the Philadelphia Flyers, New York Knicks, and Cleveland Cavaliers, it says.
Looking ahead, Insomnia Cookies is projected to open more than 75 new locations in 2026, surpassing its previous record for annual openings. This momentum fuels the brand’s long-term goal of scaling to 1,800 bakeries globally over the next decade.
“Over the past 22 years, we’ve built an incredible community of Insomniacs who share our love of warm, delicious cookies,” said Seth Berkowitz, CEO and founder, Insomnia Cookies. “As we continue expanding globally, our focus remains on delivering memorable experiences, deepening connections with our Insomniacs, and pushing the boundaries of what’s possible in the late-night indulgence category to reach Insomniacs in an unparalleled way.”
Insomnia Cookies will be celebrating its 350th bakery with a grand opening event in Williamsburg, NY on Saturday, November 22. This new store will mark the brand’s third location in Brooklyn and the 22nd store in New York, offering the local community giveaways and deals.
Related: Sweet-toothed consumers warm up to Insomnia Cookies
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