Most popular new products: June 2025
See which products received the most clicks on Snack Food & Wholesale Bakery last month.

Courtesy of Insomnia Cookies
This month’s New Product Slideshow article includes products from Sunnie, Bobo’s, LesserEvil, Insomnia Cookies, and more.
If you’re an avid Snack Food & Wholesale Bakery reader, you may notice that this article series, while new for us, is an evolution of our New Products Slideshows. Slideshows from past months can be found here, on our photo galleries page. We recently made the decision to transition them to articles instead.
Don’t forget to join in the conversation about these products on our Facebook, Twitter, and LinkedIn pages. Happy snacking!

Courtesy of General Mills
General Mills, Fantastic Four collab
General Mills brought Mister Fantastic, Invisible Woman, Human Torch and The Thing to the cereal aisle with a special series of cereal boxes inspired by Marvel Studios’ The Fantastic Four: First Steps. A limited run of replica Lucky Charms cereal boxes—resembling those seen in the film—were also released as part of the collaboration in July.
Courtesy of Kind
Kind Healthy Grains Energy Bars
Mars' Kind brand has launched its new Healthy Grains Energy Bars, a fruit-forward take on sustained energy. The bars are made with five supergrains (oats, millet, buckwheat, amaranth, and quinoa), and reportedly provide long-lasting fuel from whole grains without sugar spikes or artificial ingredients. They are also Non-GMO Project Verified.
Courtesy of Hershey
One releases Hershey's Double Chocolate protein bar
One, the protein bar brand, is doubling down on chocolate with its latest release: the new One x Hershey's Double Chocolate flavored bar. Crafted with real Hershey’s cocoa and chocolate chips, the bar includes 18 g of protein and only 1 g of sugar. To celebrate the launch, One teamed up with pro golfer Bryson DeChambeau to show how he stays fueled on and off the course.
Courtesy of Sprinkles
Sprinkles LTO cupcake collab
Sprinkles is launching a Chocolate Salted Pretzel Buttercream cupcake, a national product collaboration with Maple Hill and Diamond Crystal Salt Co. The product is the first-ever brand collection to be available for nationwide shipping. Chocolate Salted Pretzel Buttercream is made with Maple Hill’s 100% grass-fed organic unsalted butter and topped with a salted pretzel buttercream made with Diamond Crystal Kosher Salt Flakes and Maple Hill’s unsalted butter, finished with a crushed pretzel rim.
Courtesy of Goldfish
Goldfish Awesome Sauce crackers
Campbell's Goldfish brand is debuting Awesome Sauce Flavored Crackers and also rereleasing its Spicy Dill Pickle and Old Bay Seasoned Crackers, back on shelves for a limited time. The new flavor reportedly tastes like a chicken sandwich, with notes of sweet mustard, smoky BBQ sauce, and a spicy pickle kick.
Courtesy of RXBar
RXBar high-protein snack
Kellanova's RXBar brand is introducing RXBar High Protein, developed through extensive consumer conversations and testing, the company says. With 18 g of protein and only six ingredients, the bar is also gluten-free, plant-based and naturally sweetened with organic agave nectar. The snack is available in two flavors, Strawberry Peanut Butter and Vanilla Peanut Butter.

Courtesy of Sunnie
Sunnie S'more Snack Dipper
Sunnie, the brand aiming to reinvent nostalgic snacks with nourishing ingredients, has launched the S’more Snack. Sunnie’s mission is rooted in no seed oils, no refined sugars, and no artificial or "natural" flavors, the brand says. The ready-to-eat, portable snack includes three components: grain-free sea salt crackers, plus chocolate pumpkin seed spread and marshmallow fluff, both sweetened with dates.

Courtesy of Bobo’s
Bobo's Peach Pie Stuff'd Oat Bites
Bobo's, known for its oat bars, oat bites, and baked goods, has announced the newest addition to its Stuff'd Bites line: Peach Pie Stuff'd Oat Bites. The snacks are made with whole grain oats and real peach flavor. The new Peach Pie Stuff'd Oat Bites feature a peach center wrapped in Bobo's oat crust made with whole grain oats.
Courtesy of LesserEvil
LesserEvil cheese puffs made with avocado oil
LesserEvil is expanding into a new product category with the launch of Cheezmos—a cheese puff crafted with organic avocado oil and real organic cheddar. The puffs are available in two varieties—Cowboy Cheddar, and Blazin’ Hot Cheddar, a spicy option for heat seekers.
As with all LesserEvil products, Cheezmos are USDA Organic, non-GMO, and minimally processed. Both varieties are crafted without artificial dyes, preservatives, or seed oils.
Courtesy of Insomnia Cookies
Insomnia Cookies M3GAN 2.0-inspired lineup
Insomnia Cookies, the brand known for serving warm cookies all day and late into the night, teamed up with Universal Pictures' M3GAN 2.0, from Atomic Monster and Blumhouse, for a limited-time menu collection. The partnership celebrated the sequel to the 2023 horror movie and marked Insomnia Cookies' fourth big-screen partnership. The menu included a M3GAN Sugar Slay cookie and the M3GAN Cookie’wich, including Double Chocolate Chunk cookies in purple s’mores ice cream with fudge.
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