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Snack ProductsBakery ProductsNew Snack and Bakery Products

Most popular new products: June 2025

See which products received the most clicks on Snack Food & Wholesale Bakery last month.

Insomnia Cookies debuts ’M3GAN 2.0’ inspired lineup

Courtesy of Insomnia Cookies

August 6, 2025

This month’s New Product Slideshow article includes products from Sunnie, Bobo’s, LesserEvil, Insomnia Cookies, and more.

If you’re an avid Snack Food & Wholesale Bakery reader, you may notice that this article series, while new for us, is an evolution of our New Products Slideshows. Slideshows from past months can be found here, on our photo galleries page. We recently made the decision to transition them to articles instead.

Don’t forget to join in the conversation about these products on our Facebook, Twitter, and LinkedIn pages. Happy snacking!

General Mills teams up with ‘Fantastic Four‘ on LTO boxes

Courtesy of General Mills

General Mills, Fantastic Four collab

General Mills brought Mister Fantastic, Invisible Woman, Human Torch and The Thing to the cereal aisle with a special series of cereal boxes inspired by Marvel Studios’ The Fantastic Four: First Steps. A limited run of replica Lucky Charms cereal boxes—resembling those seen in the film—were also released as part of the collaboration in July.  


 

Kind debuts Healthy Grains Energy BarsCourtesy of Kind

Kind Healthy Grains Energy Bars

Mars' Kind brand has launched its new Healthy Grains Energy Bars, a fruit-forward take on sustained energy. The bars are made with five supergrains (oats, millet, buckwheat, amaranth, and quinoa), and reportedly provide long-lasting fuel from whole grains without sugar spikes or artificial ingredients. They are also Non-GMO Project Verified.


 

Courtesy of Hershey

One releases Hershey's Double Chocolate protein bar

One, the protein bar brand, is doubling down on chocolate with its latest release: the new One x Hershey's Double Chocolate flavored bar. Crafted with real Hershey’s cocoa and chocolate chips, the bar includes 18 g of protein and only 1 g of sugar. To celebrate the launch, One teamed up with pro golfer Bryson DeChambeau to show how he stays fueled on and off the course.


 

Sprinkles debuts LTO cupcake collabCourtesy of Sprinkles

Sprinkles LTO cupcake collab

Sprinkles is launching a Chocolate Salted Pretzel Buttercream cupcake, a national product collaboration with Maple Hill and Diamond Crystal Salt Co. The product is the first-ever brand collection to be available for nationwide shipping. Chocolate Salted Pretzel Buttercream is made with Maple Hill’s 100% grass-fed organic unsalted butter and topped with a salted pretzel buttercream made with Diamond Crystal Kosher Salt Flakes and Maple Hill’s unsalted butter, finished with a crushed pretzel rim.


 

Goldfish releases Awesome Sauce crackers

Courtesy of Goldfish

Goldfish Awesome Sauce crackers

Campbell's Goldfish brand is debuting Awesome Sauce Flavored Crackers and also rereleasing its Spicy Dill Pickle and Old Bay Seasoned Crackers, back on shelves for a limited time. The new flavor reportedly tastes like a chicken sandwich, with notes of sweet mustard, smoky BBQ sauce, and a spicy pickle kick.


 RXBar high protein snackCourtesy of RXBar


RXBar high-protein snack

Kellanova's RXBar brand is introducing RXBar High Protein, developed through extensive consumer conversations and testing, the company says. With 18 g of protein and only six ingredients, the bar is also gluten-free, plant-based and naturally sweetened with organic agave nectar. The snack is available in two flavors, Strawberry Peanut Butter and Vanilla Peanut Butter.




Sunnie launches S'more Snack dipper


Courtesy of Sunnie

 
Sunnie S'more Snack Dipper

Sunnie, the brand aiming to reinvent nostalgic snacks with nourishing ingredients, has launched the S’more Snack. Sunnie’s mission is rooted in no seed oils, no refined sugars, and no artificial or "natural" flavors, the brand says. The ready-to-eat, portable snack includes three components: grain-free sea salt crackers, plus chocolate pumpkin seed spread and marshmallow fluff, both sweetened with dates.




Bobo's releases Peach Pie Stuff'd Oat Bites


Courtesy of Bobo’s

Bobo's Peach Pie Stuff'd Oat Bites

Bobo's, known for its oat bars, oat bites, and baked goods, has announced the newest addition to its Stuff'd Bites line: Peach Pie Stuff'd Oat Bites. The snacks are made with whole grain oats and real peach flavor. The new Peach Pie Stuff'd Oat Bites feature a peach center wrapped in Bobo's oat crust made with whole grain oats.


 

LesserEvil introduces cheese puffs

Courtesy of LesserEvil

LesserEvil cheese puffs made with avocado oil

LesserEvil is expanding into a new product category with the launch of Cheezmos—a cheese puff crafted with organic avocado oil and real organic cheddar. The puffs are available in two varieties—Cowboy Cheddar, and Blazin’ Hot Cheddar, a spicy option for heat seekers.

As with all LesserEvil products, Cheezmos are USDA Organic, non-GMO, and minimally processed. Both varieties are crafted without artificial dyes, preservatives, or seed oils.


 

Insomnia Cookies debuts ’M3GAN 2.0’ inspired lineup

Courtesy of Insomnia Cookies

Insomnia Cookies M3GAN 2.0-inspired lineup

Insomnia Cookies, the brand known for serving warm cookies all day and late into the night, teamed up with Universal Pictures' M3GAN 2.0, from Atomic Monster and Blumhouse, for a limited-time menu collection. The partnership celebrated the sequel to the 2023 horror movie and marked Insomnia Cookies' fourth big-screen partnership. The menu included a M3GAN Sugar Slay cookie and the M3GAN Cookie’wich, including Double Chocolate Chunk cookies in purple s’mores ice cream with fudge.

KEYWORDS: Bobo's consumers General Mills Goldfish Hershey image gallery Insomnia Cookies KIND Snacks LesserEvil RXBAR sprinkles

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