Most popular new products: July 2025
See which products received the most clicks on Snack Food & Wholesale Bakery last month.

General Mills is partnering with Ja’Marr Chase, Justin Jefferson and Amon-Ra St. Brown for the second year of Cereal Training Camp. Courtesy of General Mills
This month’s New Product Slideshow article includes products from Sunnie, Bobo’s, LesserEvil, Insomnia Cookies, and more.
If you’re an avid Snack Food & Wholesale Bakery reader, you may notice that this article series, while new for us, is an evolution of our New Products Slideshows. Slideshows from past months can be found here, on our photo galleries page. We recently made the decision to transition them to articles instead.
Don’t forget to join in the conversation about these products on our Facebook, Twitter, and LinkedIn pages. Happy snacking!

Courtesy of Cicis
Cicis Pizza Original Chocolate Dessert
To celebrate its 40th birthday, the Cicis Pizza’s all-you-can-eat buffet is rereleasing The Original Chocolate Dessert. The Original Chocolate Dessert will be available for a limited-time from through August 17 at Cicis buffets nationwide and online at cicis.com for $7.99. The menu item includes fresh baked deep-dish dough, cocoa sugar, creamy chocolate, and a dusting of powdered sugar, sliced into thick, rectangular strips.
Courtesy of Bangers
Bangers caffeinated potato chips
Bangers Snacks, Inc. has announced the national launch of its 200 mg caffeinated potato chips, hitting 1,100+ ExtraMile Convenience Stores (at select Chevrons and Jacksons Food Stores) throughout the summer. Each 2.5-oz bag of Bangers Energy Chips reportedly has the same amount of caffeine as two cups of coffee. Available in two flavors—smoky BBQ and sweet Paradise—the snack is priced around $3.49. The chips come with a clear caffeine warning label, much like energy drinks, advising they’re not for kids, pregnant women, or the caffeine-sensitive.
Courtesy of Good Health
Good Health avocado oil veggie snacks
Good Health has launched its lineup of avocado oil veggie products, available in Veggie Stix, Straws, and Chips. The lineup is made with 100% avocado oil and from real veggies like potato, spinach, tomato, and green pepper. It features no artificial ingredients or preservatives, is certified gluten-free, and is the only brand in its category to be Non-GMO Project Verified.

Courtesy of General Mills
General Mills custom cereal, new packaging
General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of football stars. This season’s wide receiver lineup includes Justin Jefferson, Ja’Marr Chase, and Amon-Ra St. Brown. Like last year, Cereal Training Camp includes a new, limited-edition custom cereal, this time created by Jefferson. Named the Jettas Mix, it’s a fruity fusion that combines Frosted Lemon Cheerios and the recently released Cinnamon Toast Crunch Strawberry. In addition to the Jettas Mix, Cereal Training Camp promotes the football stars front-and-center on their own limited-edition boxes of General Mills cereals.

Courtesy of Krispy Kreme
Krispy Kreme superhero doughnuts
Krispy Kreme and Warner Bros. Discovery Global Consumer Products released the all-new “Hungry for Heroes” Collection featuring three doughnuts celebrating DC superheroes: Superman, Batman, and Wonder Woman. The “Hungry for Heroes” doughnuts include a Superman Doughnut, Batman Doughnut, and Wonder Woman Doughnut. The DC Superhero doughnuts are available individually and in a custom-designed dozens box featuring Superman, Batman, and Wonder Woman.

Courtesy of Pure Protein
Pure Protein Popped Crisps Snack Pack
1440 Foods' Pure Protein brand launched its new 14-count Popped Crisps Snack Pack exclusively at Costco through September or until supplies last. Each snack has 10–12 g of protein and 150 calories or less. The variety pack retails for $16.99 and features Hickory Barbecue Popped Crisps, Sour Cream & Onion Popped Crisps, and Cheddar Cheesy Crackers.

Courtesy of Frito-Lay
Cheetos “Wednesday” spicy flavor collab
The Netflix show Wednesday is returning for season two on August 6, and Frito-Lay's Cheetos brand is launching a new flavor in its honor: Flamin’ Hot Fiery Skulls. The exclusive Wednesday-inspired packaging debuted on July 28. The new flavor was co-created with Thing, the disembodied hand and breakout star of Netflix’s Wednesday, the snack brand says.

Courtesy of The Cheesecake Factory
The Cheesecake Factory peach dessert
The Cheesecake Factory celebrated its favorite holiday—National Cheesecake Day—on Wednesday, July 30 by introducing its newest flavor: Peach Perfect with Raspberry Drizzle. The peach cheesecake is swirled with peaches, on a vanilla crust, and finished with raspberry sauce.

Courtesy of Potbelly’s
Potbelly's, Zapp's Hot Pepper chips
Potbelly Sandwich Works is releasing its new signature Hot Pepper Flavored Potato Chips in partnership with Utz's Zapp’s brand. The new chips bring the flavor of Potbelly’s signature Hot Peppers in a spicy, snackable, portable form, now available exclusively at Potbelly shops nationwide. The Hot Pepper Chips join the Zapp's lineup of flavors, including Voodoo, Spicy Cajun Crawtators, Evil Eye, Salt & Vinegar, and other flavors.

Courtesy of General Mills
Cinnamon Toast Crunch bacon-flavored cereal
Following last year’s debut of the Hormel Black Label Cinnamon Toast Crunch Flavored Thick Cut Bacon, the two brands are teaming up again to release Cinnamon Toast Crunch Bacon Flavored Cereal.
The newest General Mills offering is infused with Hormel's smoky flavor and includes the cereal's signature Cinnadust. Each specially designed 6-oz pouch is adorned with Cinnamon Toast Crunch Cinnaswirls and Hormel’s signature Black Label, bringing together the signature branding of both household names.
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