The National Honey Board's VP of marketing speaks on how the ingredient is functional, recognizable, and lessens "guilt," which is important in the confectionery landscape.
The winning entry, Gochuhoney Bites, not only demonstrated exceptional creativity but also met the highest standards of quality and safety, the org says.
From functional lollipops, to flavored chocolates, to classic candy corn, the National Honey Board is highlighting several honey-forward, natural and organic confections hitting the market this season.
HoneyCrunch, a blondie brittle with a hint of lavender, took home top honors at the American Society of Baking’s (ASB) annual Product Development Competition.
Showcasing academic excellence and innovation in the baking industry, the finalists hail from Cornell University, the University of Massachusetts Amherst, and Oregon State University.