Krusteaz - Page 1 | Snack Food & Wholesale Bakery

White and blue box of Krusteaz gluten-free buttermilk pancake mix

State of the Industry 2026: Breakfast’s big moment

Producers are finding success by delivering simple, delicious value in the category.

Alex Zavistovich

June 23, 2026

Consumers are looking to start their day with products that offer protein, fiber, and good taste.

Krusteaz introduces Honey Cornbread Batter

The offering can be found at select Kroger and Walmart stores for $6.99 SRP.

SF&WB Staff

September 18, 2025

The product joins Chocolate Brownie and Vanilla Cupcake in Krusteaz’s refrigerated batter lineup.

Krusteaz introduces Cheesecake Muffin Mix

To make the treat, consumers simply add water, oil, and eggs.

SF&WB Staff

March 18, 2025

The boxed-muffin brand is feeding consumer cravings with new cheesecake-filled muffins.

Pancake breaks up with Syrup, announces new sweetheart, Nutella

Pancake takes out full-page ad in USA Today to announce breakup.

February 13, 2023

Pancake has decided to call it quits with Syrup, and announce it in a very public breakup full-page letter ad today in USA Today—just in time to celebrate National Pancake Day with Nutella on February 21.

Continental Mills changes name to The Krusteaz Co.

Name change in honor of flagship brand's 90th anniversary.

September 22, 2022

Name change reflects Krusteaz heritage as well as ambitious future for full portfolio of brands.

Krusteaz introduces three new baking mixes

April 19, 2022

Brand also expands dessert bar offerings with new Chocolate Pie Bar Mix.

Krusteaz expands protein line with Energizing Oat Bites Mix

Easy, no-bake mix meets consumer demand for better snacking options

July 14, 2020

Krusteaz, maker of premium baking, pancake and waffle mixes, has announced the launch of its newest innovation, Energizing OKrusteaz, maker of premium baking, pancake and waffle mixes, has announced the launch of its newest innovation, Energizing Oat Bites Mix.at Bites Mix.

Krusteaz Buttermilk Protein Pancake mix

October 6, 2017

Krusteaz has announced the newest addition to its pancake portfolio, the Buttermilk Protein Pancake.

Continental Mills purchases Sun Country Foods

December 12, 2012

Continental Mills Inc., Tukwila, Wash., acquired Norwood, Mass.-based Sun Country Foods Inc., including the iconic Kretschmer Wheat Germ brand and a manufacturing facility in Manhattan, Kan., from Brynwood Partners VI L.P.