To commemorate the brand’s 60th birthday, Chips Ahoy! has announced the Chips Ahoy! Happiest Birthday Party.
The brand is giving two lucky brand fans a one-of-a-kind birthday party on a private yacht, with four of their best mates. To get the party started, Chips Ahoy! is activating a sweepstakes where fans can enter for a chance to win the ultimate birthday experience with friends in Miami. The birthday sail will take place on a Chips Ahoy! branded yacht where two winners and their friends can spend the day relaxing on cookie-shaped water floaties, sipping espresso martini mocktails, and feasting on Chips Ahoy! ice cream sandwiches, while being entertained by a live DJ.
The Happiest Birthday Party celebrations will not be limited to just the two Grand Prize winners. 300 others will get to join in the festivities by receiving limited-edition Chips Ahoy! Happiest Party Kits including all the accoutrements for a birthday party including a branded Bluetooth speaker, disposable camera, Chips Ahoy! cookies, and custom brand-inspired merch designed by streetwear designer Vandy The Pink so fans can celebrate in style. The sweepstakes will run from March 13 through May 15, with the two lucky winners announced at the end of May. Fans can enter at ChipsHappiestBirthday.com.
"Chips Ahoy! is ‘Here for Happy’ and we know birthdays are some of the happiest times of year for everyone, no matter how old you are,” said Sabrina Sierant, senior director, Chips Ahoy!. “We are always looking for ways to up the ante when it comes to celebrating, so this year, we're excited to offer some of our biggest fans the chance to have the most memorable, happiest birthday celebration ever through our sweepstakes.”
While the sweepstakes runs from March 13 through May 15, those who don’t want to leave things to chance can purchase their very own Happiest Party Kit, concepted by NTWRK, exclusively via the NTWRK app for 24-hours following the live episode drop on April 7 at 5pm EST.
The celebration will continue year-round, as Chips Ahoy! recently released its latest innovation: Chewy Confetti Cake Flavored Cookies. Inspired by the fun that comes with birthday festivities, the newest variety brings a new taste with colorful rainbow sprinkles. The Chips Ahoy! cookies can be purchased at grocery stores nationwide.
While Chips Ahoy! has been a staple in American households for decades, the brand is committed to continually finding new ways to engage with consumers of all ages, which is why the Chips Ahoy! Happiest Birthday Party is designed to recognize some of the brands biggest fans and provide them a once-in-a-lifetime experience.
For more information on the Chips Ahoy!’s Birthday Party celebration, including announcements and sweepstakes details, visit ChipsHappiestBirthday.com and follow the brand on Instagram, Twitter, and Facebook at @ChipsAhoy.
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