Fritos releases Flamin’ Hot Bar-B-Q spicy, tangy corn chip snack
The Frito-Lay brand's newest item blends fiery flavor with the taste of barbecue.
Courtesy of Frito-Lay
Flamin’ Hot Bar-B-Q Fritos mashes up one of the brand’s most popular flavors ever (barbecue) and the heat of the brand’s Frito-Lay’s Flamin’ Hot flavor, currently found on a range of other snacks offered by the company.
Fritos Bar-B-Q made a comeback last fall when consumer demand and prompted Fritos to permanently add the tangy corn chip to its lineup of snacks. Now, Fritos is calling on all those Bar-B-Q lovers to let loose, embrace their inner edge, and feel the Flamin’ Hot burn with Fritos Flamin' Hot Bar-B-Q.
“Dozens of innovative Fritos flavors have been part of our lives for more than 90 years, and our fans have made it clear that Fritos Bar-B-Q is their all-time favorite,” says Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. “Those passionate snackers inspired us to pair that fan-favorite with our other flavor giant, Flamin’ Hot, to create a kicked-up version of the classic Bar-B-Q that spicy snackers and Fritos fans will want to bring to every get-together this summer.”
PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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