Pretzel Pete, Inc. announced that it will be the exclusive distributor for an entirely new addition to the “topping” category: Topzels. Topzels are flavored pretzel bits—perfect as a topping or to be used imaginatively in various recipes. Topzels are produced by grinding and sifting normal-sized pretzels resulting in a fine, crumb-like product that is then seasoned in various flavors. The result is a highly versatile and innovative product with almost endless applications.

The initial two flavors on offer include Salted Caramel and Cinnamon Brown Sugar. According to Pretzel Pete’s president & founder, Karl Brown, “Topzels are the pretzel topping that tops everything, and you’ll see why once you experience this product that will soon be disrupting the toppings category.”