Chester Cheetah is at it again: Cheetos will be "Cheetle-fying" yet another snack with the creation of Cheetos Pretzels.
"Our fans are always hungry for unique ways that they can experience Cheetos' signature cheesy flavor, which is why this latest innovation is breaking into an entirely new category," said Tina Mahal, senior vice president of marketing at Frito-Lay. "Cheetos pretzels maximize the fan-favorite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavor experience to life in pretzel form."
Similar to Cheetos, pretzels are a go-to snack: 63% of Cheetos consumers are also buying pretzels. With flavored pretzels driving 58% of the category's total growth, it's clear that pretzels lovers are looking for more flavorful options. Now Cheetos is meeting fans where they already are and delivering a new snack with a bold taste.
One side of the pretzel is covered with Cheetle and the other is a classic pretzel. The two flavors, Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin' Hot, can be purchased at retailers nationwide for $5.69 in 10-oz. and $2.49 in 3-oz. bags.
PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
