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Supplier News

Reading Bakery Systems announces senior vice president of global sales promotion

The promotion of Shawn Moye will support the continued growth of the company.

By Liz Parker Kuhn
Reading Bakery Systems announces senior vice president of global sales promotion
Jeremy Drey
Shawn Moye poses for a portrait as a Reading Bakery Systems employee at the Robesonia headquarters. Photo by Jeremy Drey
February 26, 2024

Reading Bakery Systems (RBS), a manufacturer of snack food production systems, has promoted Shawn Moye to senior vice president of global sales to support the continued growth of the business.

“Shawn has been instrumental in the growth of RBS over the last 25 years,” stated Chip Czulada, president, Reading Baking Systems. “As we continue expanding our business around the world, Shawn will play a key role in assuring we meet our customers’ needs.”

In his new role, Moye will be responsible for new equipment sales globally and supporting the business as a member of the executive leadership team. Since joining RBS in 1999, Moye has held positions of increasing responsibility, including director of sales, North America, and most recently, executive director of sales.

“We’ve built the best sales team in the bakery machinery industry, and I’m pleased to lead the team as we continue our growth and support of our existing customers,” added Moye.

Prior to joining Reading Bakery Systems, Moye worked as the director of sales, North America for a German baking equipment company. He also served as maintenance and engineering project manager for two of the largest North American snack and cookie/cracker manufacturers.


Related: Reading Bakery Systems names Chip Czulada its new president

KEYWORDS: personnel Reading Bakery Systems

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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  • Reading Bakery Systems

    Reading Bakery Systems is an industry-leading manufacturer of innovative baking and process systems for the global snack food industry. At RBS, we understand the dynamic nature of the global baked snack food industry, and we work side-by-side with our customers to meet their process and product challenges with innovative thinking and high quality systems and components.
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