Bakery ProductsNew Snack and Bakery ProductsBreakfast Products

Pillsbury brings back fan-favorite Toaster Strudel flavor

The flavor was last available in 2015.

Pillsbury Toaster Strudel has led the breakfast pastry market since 1985 when it instantly became a morning game-changer, according to the brand. Now, Pillsbury is bringing back its most fan-requested limited time offer of Toaster Strudel from the 2010's: Mega Icing.

Last available in 2015, MEGA Icing features almost double the icing of traditional Pillsbury Toaster Strudel offerings and is returning based on fan demand for icing. More than half of consumers say icing is the reason they buy Toaster Strudel.

The flavor will be available only for a limited time, in the brand's most popular flavors, Strawberry and Strawberry Cream Cheese, at select retailers beginning later this month, for an SRP of $3.99.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: General Mills Pillsbury

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.