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Utz unveils Zapp’s Big Cheezy pretzel sticks

The new snack flavor is set to hit retail shelves in February 2025.

Utz Brands is showcasing new and upcoming snack products at the 2024 National Association of Convenience Stores (NACS) Show, held October 8-10 at the Las Vegas Convention Center. Utz and its Zapp’s brand are set to preview potato chips and pretzel flavors, and to highlight a variety of current products.

Zapp’s Big Cheezy Sinfully-Seasoned Pretzel Stix will be available in stores in February 2025. The new pretzels feature the same flavor profile as recently introduced Big Cheezy potato chips, which are topped with a blend of cheddar cheese, sour cream, and Cajun seasoning, for a cheesy twist on a classic New Orleans taste.

Utz will also showcase a soon-to-be-released flavor addition to its new Mixed Minis pretzel line: Sour Cream & Onion, available February 2025. Mixed Minis, launched in February 2024, are bite-sized and crafted through a special two-part baking process to achieve a crisp, crunchy texture. The new flavor joins Garlic Butter and Mike’s Hot Honey Mixed Mini pretzels, currently available in 4- and 12-oz packaging.

“This year’s NACS Show is the perfect stage to preview upcoming flavor innovations like Zapp’s Big Cheezy Sinfully-Seasoned Pretzel Stix and Sour Cream & Onion Mixed Minis ahead of their official releases,” says Utz Brands executive vice president and chief customer officer Mark Schreiber. “At Utz, we’re not just evolving; we’re building on a century of tradition, pushing the boundaries of flavor and setting a new standard for what consumers expect from snacking.”

In addition to Utz and Zapp’s, the company will be sampling a variety of flavorful snacks from its portfolio of brands, such as Boulder Canyon, Hawaiian Brand, Jax, Golden Flake, and TGI Fridays.

Utz Quality Foods is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.