Ritz Bits heats up snack aisle with Spicy Queso flavor
The brand released a Sweet Habanero flavor for its Ritz chips earlier this year.
Courtesy of Ritz
For the first time in nearly a decade, Mondelēz's Ritz Bits brand, two sandwich crackers joined by a filling, is introducing a new flavor: Spicy Queso. Reportedly offering a savory, indulgent taste, Ritz Bits Spicy Queso is an addition to spice up consumers' snack collections.
The Ritz brand is tapping into customer trends with this new offering, catering to the increasing demand for bold flavors, the brand says. Spicy Queso is the latest addition to Ritz's flavor lineup, following the launch of Ritz Toasted Chips’ Sweet Habanero flavor earlier this year.
The new addition to the Ritz Bits portfolio will be available in snack-size bags (3-oz) at convenience store locations starting December, for an SRP of $2.29. Larger boxes (8.8-oz) will be available at major food retailers starting February 2025 for an SRP of $4.29.
Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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