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TrendsIndustry News

Conagra releases frozen foods trends report

The report touches on snacks, appetizers, and desserts in the freezer aisle.

By SF&WB Staff
 Conagra's releases Future of Frozen Foods 2025 Trend Report

Courtesy of Conagra Brands

December 17, 2024

Conagra Brands has debuted its Future of Frozen Foods 2025 trend report, the second installment of trends shaping the $91 billion U.S. frozen food category.

Created with data and insights from Circana, internal, and third-party sources like social media data, the report showcases five emerging trends in the broader frozen food category.

Some notable findings include:

  • The U.S. frozen food market is the largest in the world, making up 39% of the global market.
  • Consumers report using frozen foods more frequently with the advent of the air fryer, given the appliance's ability to enhance texture and flavor. Air fryer-friendly frozen foods have reached $6.1 billion in sales.
  • Frozen desserts also make it easy for consumers to enjoy gourmet treats like cheesecakes and pies, offering the indulgence of desserts that are often too time-consuming or challenging to make from scratch.
  • Frozen desserts remain popular year-round, with seasonal peaks in pie sales during the busy holiday season; frozen pies sell 45% more volume in the fall and 10% in the winter.
  • Global street food in frozen formats is booming, with $543.5 million in sales and growing 26% over the past two years.
    • Asian appetizers like dumplings dominate, making up 70% of global street food dollar sales.
    • Top five fastest-growing global street foods: bao buns (+583%), tacos (+54%), samosas (+32%), empanadas (+31%), and dumplings (+18%).
  • Bites and minis in the frozen food department have grown significantly, with more than $2.4 billion in sales and a 31% increase in consumption year over year, with new varieties constantly emerging, such as "poppables."

Read the full report here.


Conagra Brands is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: Circana Conagra Brands survey

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