Life Cereal debuts Mighty Life varieties
The new breakfast flavors include functional benefits.
Courtesy of PepsiCo
Quaker's Life Cereal brand is introducing its latest innovation, Mighty Life, a new multigrain cereal, available in two flavors—Strawberry Blueberry Bliss and Very Vanilla.
Strawberry Blueberry Bliss combines a fruity burst of flavor with an excellent source of Vitamin C, D, and Zinc to help support a healthy immune system, the brand says. Very Vanilla reportedly offers a subtly sweet and satisfying taste also with Vitamin D and calcium to help build strong bones. Mighty Life Cereal is now available at retailers and grocery stores nationwide.
Life Cereal is celebrating all the ups, downs and in-betweens of living a "mighty life" through a collaboration with Welly, a first-aid brand. Together, Life and Welly created a custom collection of colorful flex fabric bandages.
Families can lean into adventure this summer with the Mighty Life Kit. The limited-edition kit includes Mighty Life’s two new cereal flavors and a set of custom Welly flex fabric bandages, inspired by Life Cereal. One bandage design features strawberries and blueberries, and another plays homage to breakfast time with mini cereal bowls and spoons.
“Life Cereal has always been about helping families feel ready to take on the day, encouraging them to start with a nutritious breakfast and embracing life’s little surprises,” says Ciara Dilley, SVP, growth portfolio at PepsiCo. “Our new Mighty Life cereal and partnership with Welly captures that fun and vibrant spirit. The playfulness of the Welly brand aligns perfectly with Life Cereal, and the Mighty Life Kit inspires families to live a fun and adventurous mighty life.”
Through May 5, families can visit MightyLifeKit.com for a chance to win their very own Mighty Life Kit, complete with 100 limited-edition Welly flex fabric bandages and one box of each Mighty Life Cereal flavor. When entering, families will also have the chance to spin the Mighty Wheel for a shot at instant-win prizes, including Mighty Life merch like crewnecks, hats, cereal bowls, or a Welly First Aid Kit.
“Welly is here to help make life’s bumps and scrapes a little more fun,” says Stephanie Moats Leibke, VP, brand marketing and creative. “Our bandages are like badges of honor for a well lived life—bright, colorful, and made to stay on through playtime. Teaming up with Life Cereal on the Mighty Life Kit just made sense. We’re both here to help families embrace the chaos, celebrate the adventures, and live life to the fullest.”
PepsiCo (Quaker Oats Co.) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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