Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsNew Snack and Bakery ProductsCookies

BJ's Restaurant debuts Broccoli Cheddar Pizookie

The new savory offering will be available for a limited time.

By SF&WB Staff
BJ's Restaurant debuts Broccoli Cheddar Pizookie

Courtesy of BJ's Restaurant & Brewhouse

April 16, 2025

BJ's Restaurant & Brewhouse is introducing the Broccoli Cheddar Pizookie, which includes a cheddar and broccoli base, followed by a topping of melted cheddar and steamed broccoli with two scoops of mashed potatoes. BJ's is offering the Broccoli Cheddar Pizookie for a limited time only. 

"We're always pushing the boundaries of flavor, and this time, we've struck gold with an unexpected yet utterly delightful combination," says Heidi Rogers, SVP of marketing at BJ's Restaurants, Inc. "We asked ourselves, 'What's the most unexpected, yet undeniably comforting flavor profile we could possibly create?' And the answer, naturally, was broccoli and cheddar."

"This isn't just a dessert; it's an experience," Rogers continues. "It's a celebration of unexpected pairings and the sheer joy of discovering new flavor dimensions. And bonus? We've made it incredibly easy and delicious to enjoy vegetables."

For more information on the Broccoli Cheddar Pizookie or to see the full Pizookie menu, visit bjsrestaurants.com.

Edit, April 18: BJ's Restaurant and Brewhouse announced that the Broccoli Cheddar Pizookie was a joke, and it is actually debuting a Snickers Pizookie:

So about that Broccoli Cheddar Pizookie we mentioned …

Yeah, we’re going to be real with you—we were hungry, got carried away, and weren’t thinking clearly. You’re not yourself when you’re hungry, after all. As deliciously bizarre as it sounded, there is no Broccoli Cheddar Pizookie (phew?). What we meant to say was … 

Please welcome the new Snickers Pizookie!

Chewy, chocolatey, caramelly, nutty and 100% broccoli-free. That’s the one we actually wanted to tell you about. It’s stuffed with Snickers and topped with vanilla ice cream, chocolate cone coating, caramel sauce and Snickers pieces, and is the perfect dessert to share with friends.

Thanks for understanding our lack-of-snack fueled confusion. We promise to keep the vegetables where they belong—for now.


Related: BJ's Restaurant relaunches Sweetheart Pizookie

KEYWORDS: BJ's Restaurant & Brewhouse broccoli foodservice foodservice baked goods Snickers sweet and savory

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

SOI Bakery 2026

State of the Industry 2026: Challenge Accepted

Crumbl kicks off summer with Chocolate Strawberry Cups

Crumbl kicks off summer with Chocolate Strawberry Cups

Perfetti Van Melle debuts slate of gum and mint innovations

Perfetti Van Melle debuts slate of gum, mints innovations

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • BJ's Restaurant re-releases Pizookie Platter

    BJ's Restaurant re-releases 4-in-1 Pizookie Platter

    See More
  • BJ's Restaurant & Brewhouse debuts Cinnamon Roll Pizookie

    BJ's Restaurant & Brewhouse turns to cinnamon rolls for newest Pizookie

    See More
  • BJ's Restaurant & Brewhouse relaunches Pizookie Pass

    BJ's Restaurant & Brewhouse relaunches Pizookie Pass

    See More

Related Products

See More Products
  • Bakery Food Manufacture and Quality: Water Control and Effects, 2nd Edition

  • The Chorleywood Bread Process

  • bakery products.jpg

    Bakery Products: Science and Technology, 2nd Edition

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing