Tate's Bake Shop launches LTO coffee and cookie collab
The partnership with Happy Products will be available at Walmart and online.
Courtesy of Tate's Bake Shop
Happy Products, a lifestyle and coffee brand co-founded by Academy Award-winning actor Robert Downey Jr. and entrepreneur Craig Dubitsky, is teaming up with Tate’s Bake Shop to launch a limited-edition Coffee and Cookie Collaboration.
Happy and Tate’s Bake Shop have created three cookies and coffee products. Rolling out exclusively in Walmart stores and online at Walmart.com, the limited-edition collaboration brings together two flavors, now available to enjoy in three formats, including two drinks plus a cookie:
- Tate’s Bake Shop Vanilla Latte Cookie: Inspired by the ready-to-drink Happy Vanilla Latte, these thin-and-crispy cookies blend Tate’s signature buttery crunch with notes of coffee and creamy rich vanilla.
- Happy Chocolatey Chip Ready-to-Drink Latte: An indulgent latte inspired by the iconic Tate’s Chocolate Chip Cookie.
- Happy Chocolatey Chip Dry Ground Coffee: A new take on ground coffee combining the buttery, rich flavor of a Tate’s Chocolate Chip Cookie with Happy's sourced beans for a home-brewed experience.
In addition to the in-store products, a limited quantity of online-exclusive Tate’s Bake Shop x Happy gift boxes are available through Walmart.com while supplies last. Featuring gift-ready packaging, each box includes a bag of Tate’s Chocolate Chip Cookies, Tate’s Vanilla Latte Cookies, a Happy Chocolatey Chip Ready-to-Drink Latte, a Happy Vanilla Ready-to-Drink latte, and Happy Chocolatey Chip Dry Ground Coffee.
“Cookies and coffee are a classic combo, and we’re excited to partner with Happy to bring Walmart shoppers three brand new ways to experience these flavors together!” says Jessica Goon, CMO at Tate’s Bake Shop.
“Our company's origins stem from the idea of elevating the everyday. We’re beyond thrilled to be delivering Happy’s signature flavors to Tate’s legendary doorstep, thus merging coffee and cookie lovers in the tasty embrace of our bespoke product line collab," remarks Downey Jr.
“We were so excited to join forces with the iconic Tate’s Bake Shop on our first co-branded partnership. We’re always thinking about different ways we can bring surprise and delight into our customers' everyday lives, and there’s no better way to do that than brightening everyone’s cup with a little bit of cookie magic," says Dubitsky.
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