IFT FIRST, the conference held by the Institute of Food Technologists (IFT), has revealed a timely keynote session addressing the challenges of product reformulation in today's changing market and regulatory environment. The keynote will take place during the conference, July 13-16 in Chicago.

This session is especially timely as the U.S. government just announced plans to remove additional artificial food dyes from the food supply, highlighting the need for manufacturers to prepare for ongoing regulatory shifts in food additives. During this discussion, practical solutions and innovative approaches will be explored to help companies navigate these challenges while maintaining product quality and consumer appeal. 

The Future of Food Additives: Navigating Reformulation Challenges in a Changing Regulatory Landscape 

As consumer demand for cleaner labels and natural alternatives grows, food manufacturers face increasing pressure to reformulate products while complying with evolving regulations. This panel brings together experts from across the industry.

This session will explore the complexities of replacing synthetic additives with natural alternatives, including technical hurdles, costs, and scalability challenges. The panel will also discuss FDA's proposed post-market assessment rule and strategies for staying competitive in a rapidly changing marketplace. 

Early registration pricing extended 

Acknowledging the uncertain times many in our global food system community are experiencing, IFT FIRST is extending early registration pricing through Friday, May 2. Click here to register.

Related: AI expert Steve Brown to keynote IFT FIRST