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Bakery ProductsNew Snack and Bakery ProductsCookies

3pm Afternoon Bites launches postbiotics snack

The plant-based cookies have 5 g of protein each.

By SF&WB Staff
3pm Afternoon Bites cookies

Courtesy of 3pm, LLC

May 12, 2025

San Antonio-based 3pm, LLC has announced the launch of 3pm Afternoon Bites, which contains postbiotics. The cookies have 5 g of protein each, and are plant-based with real fruit.

Designed to help overcome the "3 pm slump," 3pm Afternoon Bites is a better-for-you snack powered by plants, protein, and Immuse LC-Plasmapostbiotic. 3pm Afternoon Bites can be found at select H-E-B stores across Texas, in two varieties—Cranberry/Flaxseed and Dark Chocolate/Almond —with a suggested retail price of $4.98 for each box of five cookies.

“We recognized the need for a truly healthy and delicious snack that supports overall well-being and helps boost productivity. With 3pm Afternoon Bites, we’ve created the first postbiotic-powered snack in the U.S., designed to give you the right kind of energy at the right time,” said Dr. Sylvia Klinger, globally recognized nutrition expert and 3pm’s chief nutrition advisor. “By integrating postbiotics with plant-based proteins and nutrient-rich ingredients, we’ve developed a product that not only tastes amazing but also fuels your body in the healthiest way possible.”

Postbiotics are bioactive compounds that are gaining recognition for their broad range of science-backed benefits, the company notes. Studies have reportedly shown that postbiotics can provide lasting benefits and among these is year-round immune support to help maintain productivity and performance. Unlike probiotics, which can be sensitive to temperature and time, postbiotics are stable at room temperature, supposedly making them easier to store and more reliable for consumers.

“We’re incredibly excited to bring 3pm Afternoon Bites to the market and help people make healthier snack choices without sacrificing taste or quality,” says Eduardo Domínguez, 3pm, LLC CEO. “Whether you're looking to avoid that 3PM crash, help fuel your productivity, or simply enjoy a delicious snack, 3pm Afternoon Bites is here to support your wellness goals.”


Related: My Better Batch aims to offer hassle-free homemade cookies

KEYWORDS: healthy snacks

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