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BNP Media named IBIE 2025 Bronze Media Sponsor

The International Baking Industry Exposition’s next edition is scheduled Sept. 13-17 in Las Vegas.

Held in Las Vegas every three years, IBIE gathers the baking community to fuel the next generation of bakers, promote economic growth, and educate and advance the future of baking together. — courtesy of: Cargill

The International Baking Industry Exposition (IBIE), the Western Hemisphere’s largest event for the global grain-based foods industry, has announced BNP Media—the parent company of Snack Food & Wholesale Bakery—as the exclusive Bronze Media Sponsor and BEST in Baking Sponsor for its triennial event. IBIE’s 2025 edition is taking place Sept. 13-17 at the Las Vegas Convention Center.

As part of the sponsorship, BNP Media will provide promotional advertising, support for targeted marketing activities and on-site programming. BNP Media will also work closely with IBIE to convey news and reports of show developments in print and electronic communications. In addition to SF&WB, the company’s media portfolio includes Candy Industry, Food Engineering, Refrigerated & Frozen Foods, Packaging Strategies, and Flexible Packaging.

Jorge Zarate, IBIE chair and Grupo Bimbo senior vice president of global operations and engineering, has emphasized the significance of strategic partnerships with industry media in expanding the event’s outreach and communicating its value to broader, more diverse audiences. He notes, “Working with BNP Media gives us access to key markets, covering the full spectrum of the grain-based foods industry. IBIE selected BNP Media due to its commitment to and reputation for delivering timely, relevant news to leaders in volume baking and snack food manufacturing.”

Additionally, SF&WB, will once again partner with the Baking Expo as the presenting sponsor of IBIE’s BEST in Baking industry awards, recognizing suppliers and bakers who advance sustainability, workforce development, sanitation, automation/robotics, packaging and product innovation.

“Thanks in part to our partnership with BNP Media, the BEST in Baking program has grown in both participation and recognition, underscoring its increasing significance in the industry,” says Zarate. “The program helps us spotlight new trends and solutions around the topics that matter most for our community.”