Following last year’s debut of the Hormel Black Label Cinnamon Toast Crunch Flavored Thick Cut Bacon, the two brands are teaming up again to release Cinnamon Toast Crunch Bacon Flavored Cereal.

The newest General Mills offering is infused with Hormel's smoky flavor and includes the cereal's signature Cinnadust. Each specially designed 6-oz pouch is adorned with Cinnamon Toast Crunch Cinnaswirls and Hormel’s signature Black Label, bringing together the signature branding of both household names.

“This collaboration is rewriting the rules of breakfast,” says Brandon Tyrrell, senior marketing manager at General Mills. "Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reason why they Must Cinnadust.”   

“After seeing the fan response to last year’s collaboration, we knew we had to bring these two  breakfast icons back together,” says Samantha Harkness, brand manager at Hormel Foods. “We’re reimagining where and how bacon shows up in consumer’s routines, and we think they are going to love it just as much, if not more than last year’s partnership debut.”  

Starting Tuesday, July 8, consumers can snag a pouch of Cinnamon Toast Crunch Bacon Flavored Cereal for $5.84, available exclusively at Walmart.com, while supplies last.  

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.