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Bakery ProductsNew Snack and Bakery ProductsBreakfast ProductsPancakes

Hometown Food Company debuts Bluey frozen pancakes

Each eight-count box is priced at under $3.99.

By SF&WB Staff
Hometown Food Company debuts Bluey frozen pancakes

Courtesy of Hometown Food Company

July 31, 2025

Hometown Food Company and BBC Studios, distributor and licensor of the Emmy Award-winning animated series Bluey, have announced a new partnership: Bluey Frozen Pancakes.

Inspired by Bluey, the pancakes are available in two flavors: Buttermilk and Blueberry. Each serving delivers 21 g of whole grain wheat.

“Families today are always on the go, so breakfast needs to be quick, tasty, and—let’s face it—fun, especially when dealing with picky eaters!” says Dan Anglemyer, COO, Hometown Food Company. “With Bluey Frozen Pancakes, we’re giving families a convenient and joyful way to start the day. These pancakes are not only delicious and wholesome, but they’ll also have even the fussiest eaters excited for breakfast. Mornings just got a whole lot easier—and way more fun!”

“We’re happy to team up with Hometown Food Company for a new way for Bluey to be a part of a family’s start to the day,” says Suzy Raia, SVP global consumer products at BBC Studios.

Bluey Frozen Pancakes are available at Kroger Banners, HEB, Wakefern, and Wegmans (in the frozen breakfast aisle), with more retailer announcements coming soon. Each eight-count box is priced at just under $3.99.


Related: Birch Benders unveils quick bread and muffin mixes

KEYWORDS: Hometown Food Company TV partnership

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