Mad Genius launches flavor mashup snacks
The brand is debuting a lineup of frozen meals and appetizers.
Mad Genius Snack Lab is introducing flavor-fueled mashups, now available at Walmart in the frozen aisle. The new lineup aims to reinvent classic comfort foods like quesadillas, snack rolls, and empanadas by infusing them with globally inspired flavors.
The newest brainchild of FoodStory Brands, Mad Genius was created to satisfy the ever-growing appetite for bold and indulgent snacks, the company says. Gen Z and Millennials are eating about five snacks per day, and prefer snacking at home (source: Mintel Frozen Snacks – US – 2024 Report, August 2024). The mashups are ready in minutes, and can be made in the air fryer, oven, or microwave.
The lineup includes:
- Korean BBQ Quesadillas, 14-oz: Seasoned beef, diced onions, and cheddar cheese in a sweet and savory sauce, within a handcrafted flour tortilla
- Cheeseburger Quesadillas, 14-oz: Seasoned ground beef, cheddar cheese and diced onions, tossed in a special sauce within a handcrafted flour tortilla
- Bacon Mac & Cheese Snack Rolls, 9-oz: Tender macaroni, smoky bacon, and a blend of cheeses, wrapped in a crunchy wrapper
- General Tso’s Chicken Empanadas, 8 oz: White meat chicken, broccoli, red peppers with a blend of sauces and spices, wrapped in a flaky crust
“Mad Genius was built for a new generation that snacks hard and lives louder,” says FoodStory Brands Chief Marketing Officer Jay Whitney. “We’ve had a blast breaking the traditional rules and custom creating a brand and an assortment that leans into the exciting culinary curiosity of today’s younger generations.”
As part of its brand ethos that champions creative expression, Mad Genius invites young people to unleash their inner genius. Currently running on Bold.org, the Mad Genius Scholarship is open through November 1 with winners announced December 1. Aspiring youths are invited to submit a unique mashup concept, not limited to food, that showcases their talent and passion for a chosen field. Five lucky winners will receive $1,000 scholarships to help fuel the next steps of their creative journey.
Mad Genius products are now available in the frozen section of 870+ Walmart stores, with additional flavor varieties planned for 2026.
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