Lay’s launches three chip flavors inspired by game day
The lineup comes out of a partnership with the National Football League.
Image courtesy of PepsiCo Foods
Lay’s is bringing game day flavor to snack aisles with three new limited-time potato chip varieties: Hot Sauce, Wavy Loaded Nachos, and Kettle Cooked Cheesy Buffalo Dip. Each flavor is designed to reflect classic tailgating fare in a convenient, ready-to-eat format.
The offerings include:
The offerings include:
- Lay’s Hot Sauce: bold heat with a tangy profile, delivering the familiar kick of hot sauce in chip form.
- Lay’s Wavy Loaded Nachos: deep ridges and a blend of creamy cheese, spices, and jalapeño.
- Lay’s Kettle Cooked Cheesy Buffalo Dip: the tang of Buffalo sauce combined with with a creamy dip-inspired flavor.
All three varieties are available nationwide and on Snacks.com beginning August 18. Each flavor is offered in two sizes: standard ($4.99) and snack-size ($2.69).
To support the launch, Lay’s is partnering with Tostitos for the NFL Experience Sweepstakes. Consumers can enter by scanning QR codes on select Lay’s, Tostitos, or Frito-Lay Variety Pack football season packaging and selecting their favorite NFL team online to personalize the experience.
To support the launch, Lay’s is partnering with Tostitos for the NFL Experience Sweepstakes. Consumers can enter by scanning QR codes on select Lay’s, Tostitos, or Frito-Lay Variety Pack football season packaging and selecting their favorite NFL team online to personalize the experience.
PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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