Kroger debuts LTO chip trio for football season
The store brand reimagines game day flavors in chip form.
Image courtesy of the Kroger Co.
The Kroger Co. has released a new limited-time snack lineup inspired by classic game day appetizers. The Kroger Brand Champion Chip Collection features three potato chip flavors available exclusively at the Kroger family of stores while supplies last.
The collection includes:
The collection includes:
- Pigs in a Blanket: A savory blend of hot dog, buttery pastry, and mustard flavor
- Mozzarella Sticks: A cheesy chip with notes of breading and marinara
- Buffalo Wing: A rippled chip with bold buffalo seasoning
“The Champion Chip Collection reflects the flavors customers associate with football season,” says Mike Murphy, group vice president of center store merchandising at Kroger. “We’re offering a seasonal option that’s familiar, flavorful, and easy to share.”
The launch coincides with the start of fall football and highlights Kroger’s continued focus on seasonal snacking. The chips are designed for gatherings at home, tailgates, and school events, and are available in limited quantities.
The launch coincides with the start of fall football and highlights Kroger’s continued focus on seasonal snacking. The chips are designed for gatherings at home, tailgates, and school events, and are available in limited quantities.
Related: Lay’s launches three chip flavors inspired by game day
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