Pop Secret introduces Butter Meter
The brand also recently rolled out its RTE line.
Image courtesy of Our Home
Pop Secret has introduced a Butter Meter on the packaging of its core microwave butter varieties. The tool is designed to help shoppers identify their preferred level of buttery flavor, ranging from Homestyle to Double Butter.
Pop Secret also recently launched its first ready-to-eat popcorn line, now available at approximately 2,300 retail locations nationwide.
The new shelf-stable bags come in three flavors: Movie Theater Butter, Homestyle Sea Salt, and Double Cheddar. The ready-to-eat line is available at Kroger, Five Below, Big Y, and Spartan Nash, with a 14 oz. club-size Movie Theater Butter bag arriving at Sam’s Club in mid-September.
Each flavor offers a variation on the brand’s signature popcorn profile: Movie Theater Butter delivers a rich, buttery taste; Double Cheddar features a bold cheese blend; and Homestyle Sea Salt offers a lighter option with a touch of butter and sea salt.
“The launch of Pop Secret’s ready-to-eat line and the Butter Meter reflect our focus on convenience and customization,” says Megan Osowski, vice president of marketing at Our Home. “We’re continuing to evolve the brand to meet changing snacking habits.”
Both the ready-to-eat line and updated microwave packaging including the Butter Meter are rolling out nationwide this month.
The new shelf-stable bags come in three flavors: Movie Theater Butter, Homestyle Sea Salt, and Double Cheddar. The ready-to-eat line is available at Kroger, Five Below, Big Y, and Spartan Nash, with a 14 oz. club-size Movie Theater Butter bag arriving at Sam’s Club in mid-September.
Each flavor offers a variation on the brand’s signature popcorn profile: Movie Theater Butter delivers a rich, buttery taste; Double Cheddar features a bold cheese blend; and Homestyle Sea Salt offers a lighter option with a touch of butter and sea salt.
“The launch of Pop Secret’s ready-to-eat line and the Butter Meter reflect our focus on convenience and customization,” says Megan Osowski, vice president of marketing at Our Home. “We’re continuing to evolve the brand to meet changing snacking habits.”
Both the ready-to-eat line and updated microwave packaging including the Butter Meter are rolling out nationwide this month.
Related: State of the Industry 2025: Popcorn rolls with the punches
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