The brand refresh highlights its 100% real cheese crisps, aiming to bring greater visibility to its naturally high protein with clear, benefit-driven packaging.
Available exclusively on Amazon for a limited-time, the collaborative snack kit contains Kraft Grated Parmesan Cheese and Pop Secret Movie Theater Butter Microwave Popcorn.
The new line is launching at Sam's Club in June with Movie Theater Butter, followed by the national rollout in Kroger in August with both Movie Theater Butter and Double Cheddar.
The transaction further optimizes Hain's better-for-you portfolio and streamlines its supply chain to drive greater operational efficiency and margin expansion.